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    "name_en": "Hoffman Process",
    "version": "1.0.0",
    "updated": "2026-07-14",
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      "有生命力、有流动感"
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    "project_brief": "docs/project-brief.md",
    "asset_manifest": "assets/asset-manifest.json"
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      "rgb": [0, 146, 203],
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      "pantone": null,
      "pantone_candidates": ["2925 C", "2393 C"],
      "status": "needs-verification",
      "note": "VI pages conflict on Pantone; RGB is consistent and approved for screen use."
    },
    "heart_red": {
      "hex": "#FF4438",
      "rgb": [255, 68, 56],
      "cmyk": [0, 85, 72, 0],
      "pantone": "Red 032 C",
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      "rgb": [174, 143, 111],
      "cmyk": [29, 37, 69, 12],
      "pantone": "874 U",
      "status": "confirmed"
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      "hex": "#B3B5B8",
      "rgb": [179, 181, 184],
      "cmyk": [35, 26, 24, 0],
      "pantone": "877 U",
      "status": "confirmed"
    },
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      "hex": "#FFFFFF",
      "rgb": [255, 255, 255],
      "status": "operational-neutral"
    },
    "warm_white": {
      "hex": "#F7F4EF",
      "rgb": [247, 244, 239],
      "status": "operational-neutral",
      "note": "UI neutral, not an official VI spot color."
    },
    "ink": {
      "hex": "#173042",
      "rgb": [23, 48, 66],
      "status": "operational-neutral",
      "note": "Accessible UI text neutral, not an official VI spot color."
    }
  },
  "typography": {
    "preferred_family": "阿里巴巴普惠体",
    "weights": {
      "light": 300,
      "regular": 400,
      "bold": 700
    },
    "web_fallbacks": [
      "Alibaba PuHuiTi",
      "PingFang SC",
      "Microsoft YaHei",
      "Noto Sans CJK SC",
      "sans-serif"
    ],
    "font_files_included": false,
    "logo_text_must_not_be_retyped": true,
    "status": "confirmed"
  },
  "tagline": {
    "zh": "当你决心改变",
    "en": "when you're serious about change",
    "required_on_every_asset": false,
    "approved_contexts": [
      "品牌表达",
      "招生主视觉",
      "品牌故事",
      "收尾页"
    ]
  },
  "logo": {
    "default": "assets/logos/preferred/logo-primary-journey-process-blue-transparent.png",
    "alternate_compact_bilingual": "assets/logos/alternate/logo-compact-huoman-hoffman-blue-transparent.png",
    "alternate_compact_zh": "assets/logos/alternate/logo-compact-huoman-only-blue-transparent.png",
    "alternate_wide_tagline": "assets/logos/alternate/logo-hoffman-huoman-tagline-blue-transparent.png",
    "clear_space": {
      "value": 0.4,
      "unit": "X",
      "status": "confirmed"
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    "minimum_print_sizes_mm": {
      "wide_with_tagline": [59.4, 10.5],
      "primary": [25, 7],
      "compact_bilingual": [16, 7],
      "compact_zh": [14.3, 5.3]
    },
    "minimum_screen_size_px": {
      "value": null,
      "status": "needs-verification"
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    "rules": {
      "use_original_image_only": true,
      "preserve_aspect_ratio": true,
      "do_not_crop_subject": true,
      "do_not_recolor": true,
      "do_not_rebuild_with_text": true,
      "reversed_assets_are_opaque_blue_background_previews": true
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  },
  "auxiliary_graphics": {
    "types": [
      "立体红心与十二个品牌蓝放射形",
      "平面红心与十二个品牌蓝放射形"
    ],
    "red_heart_role": "restrained-emphasis",
    "uploaded_assets_only": true,
    "large_wall_application_min_m": 0.5
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    "spacing_style": "generous",
    "title_hierarchy": ["主标题", "短解释", "关键行动"],
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      "廉价摆拍",
      "夸张大笑",
      "泛疗愈粉彩",
      "水晶宇宙与神秘光效",
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    "needs-verification": "需向品牌负责人或源文件确认",
    "operational-neutral": "为数字产品可用性补充，不是官方专色"
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}