{
  "project": "Hoffman AI Brand Kit",
  "brand_zh": "活满之旅",
  "brand_en": "Hoffman Process",
  "version": "1.0.0",
  "updated": "2026-07-14",
  "source_original_directory": "assets/source-original",
  "asset_counts": {
    "preferred": 1,
    "alternate": 3,
    "taglines": 2,
    "reversed": 6,
    "operational_total": 12,
    "source_original_total": 12
  },
  "default_logo": "assets/logos/preferred/logo-primary-journey-process-blue-transparent.png",
  "standard_tagline_zh": "当你决心改变",
  "standard_tagline_en": "when you're serious about change",
  "tagline_required_on_every_asset": false,
  "brand_personality": [
    "温暖、有爱",
    "深度、真实",
    "有生命力、有流动感"
  ],
  "font_policy": {
    "preferred": "阿里巴巴普惠体",
    "fallbacks_allowed": true,
    "font_files_included": false,
    "logo_text_must_not_be_retyped": true
  },
  "usage_policy": {
    "content_and_layout_before_logo_selection": true,
    "use_original_png_only": true,
    "preserve_aspect_ratio": true,
    "do_not_crop_logo_subject": true,
    "do_not_recolor_logo": true,
    "reversed_assets_are_opaque_brand_blue_previews": true,
    "tagline_optional": true
  },
  "assets": [
    {
      "source_file": "活满logo使用文件_画板 1.png",
      "operational_file": "assets/logos/preferred/logo-primary-journey-process-blue-transparent.png",
      "description_zh": "默认主Logo：图形 + 活满之旅 + Hoffman Process，蓝色透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": true,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 2.png",
      "operational_file": "assets/logos/alternate/logo-compact-huoman-hoffman-blue-transparent.png",
      "description_zh": "紧凑版：图形 + 活满 + Hoffman，蓝色透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": true,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 3.png",
      "operational_file": "assets/logos/alternate/logo-compact-huoman-only-blue-transparent.png",
      "description_zh": "精简版：图形 + 活满，蓝色透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": true,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 4.png",
      "operational_file": "assets/taglines/tagline-stacked-blue-transparent.png",
      "description_zh": "竖排宣传语：当你决心改变 / when you're serious about change，蓝色透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": true,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本.png",
      "operational_file": "assets/logos/alternate/logo-hoffman-huoman-tagline-blue-transparent.png",
      "description_zh": "横版组合：Hoffman + 活满 + 英文宣传语，蓝色透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": true,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 5.png",
      "operational_file": "assets/taglines/tagline-horizontal-heart-blue-transparent.png",
      "description_zh": "横版宣传语：当你决心改变 + 红心 + 英文宣传语，透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": true,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 6.png",
      "operational_file": "assets/reversed/tagline-stacked-white-on-brand-blue.png",
      "description_zh": "竖排宣传语反白预览，品牌蓝不透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": false,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 7.png",
      "operational_file": "assets/reversed/tagline-horizontal-heart-white-on-brand-blue.png",
      "description_zh": "横版宣传语反白预览，品牌蓝不透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": false,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 8.png",
      "operational_file": "assets/reversed/logo-primary-journey-process-white-on-brand-blue.png",
      "description_zh": "默认主Logo反白预览，品牌蓝不透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": false,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 9.png",
      "operational_file": "assets/reversed/logo-hoffman-huoman-tagline-white-on-brand-blue.png",
      "description_zh": "Hoffman + 活满横版反白预览，品牌蓝不透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": false,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 10.png",
      "operational_file": "assets/reversed/logo-compact-huoman-hoffman-white-on-brand-blue.png",
      "description_zh": "紧凑版反白预览，品牌蓝不透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": false,
      "status": "approved-uploaded-asset"
    },
    {
      "source_file": "活满logo使用文件_画板 1 副本 11.png",
      "operational_file": "assets/reversed/logo-compact-huoman-only-white-on-brand-blue.png",
      "description_zh": "精简版反白预览，品牌蓝不透明背景",
      "dimensions_px": [
        2048,
        1448
      ],
      "has_transparency": false,
      "status": "approved-uploaded-asset"
    }
  ]
}